Marketing Specialist

remote
Toronto, Ontario, Canada .
full-time . April 28, 2026

Description

Marketing Specialist

About Us

MCIS Language Solutions is a not-for-profit that has evolved into a social enterprise and has been relentlessly pursuing its goal to remove language barriers for over 30 years. With over 60 full time staff and engaging a roster of over 6,000 language professionals, MCIS provides a full suite of language solutions: from language interpretation, translation and transcription to localization, training, and training development for government, legal, police services and healthcare organizations in more than 300 languages.

VISION | To connect people globally through languages.

MISSION | To advocate for language rights and equitable access to critical information and services through language solutions and human connections.

VALUES | Making a Difference, Compassion and Collaboration, Integrity and Innovation, Social Justice.

Social Purpose

Every year MCIS invests some of its net income into initiatives that support free services for vulnerable populations, training subsidies for aspiring interpreters and translators, and language advocacy initiatives such as the Our Language Rights Canada Conference on Canadian Language Advocacy Day.

Our Social Purpose Statement is that we exist to uphold the human right to be informed, heard, and understood. Language rights protect the rights of individuals and groups to choose which language(s) they use in private as well as in public interactions, such as legal, health, educational or political access to information and services.

Learn more here: MCIS Social Purpose Journey

DUTIES AND RESPONSIBILITIES

Reporting directly to the Marketing Manager, the Marketing Specialist plays a key role in designing, shaping and executing strategies to promote our full range of offerings including translation, interpretation, localization, and language technology solutions. A Marketing Specialist plays a central execution and coordination role within the marketing team. They bridge strategy and day-to-day deliver, making sure campaigns, content, and initiatives get done on time while completely aligning it with the brand strategy.

The Marketing Specialist will primarily focus on B2B sectors such as healthcare, legal, government, education, and corporate industries, where they are expected to blend strategic thinking with hands-on execution. This role requires a strong expertise in digital marketing, content creation, campaign management, and analytics.

The Marketing Specialist’s key roles and responsibilities are as follows:

Marketing - Planning and Execution

Working closely with the Marketing Manager to create and execute annual plans.
Manage MCIS’s brand positioning, messaging, value propositions, channels, & market focus.
Manage marketing mix: Product (Services), Price, Place and Promotions.
Plan, create, & execute new service offerings catering to specific market segments.

Content Creation & Management

Create targeted content for industry segments (e.g., healthcare, legal, government)
Develop website content, email campaigns, newsletters, and case studies.
Create social media content and postings weekly (primarily for B2B).
Ensure messaging is accurate, culturally sensitive, and industry specific.
Assist in creating marketing materials (emails, social posts, brochures, presentations).
Coordinate content calendars and publishing schedules with other departments.
Proofread and ensure consistency in messaging and branding
Work with designers, writers, or external agencies when required.

Brand & Positioning Support

Assist Marketing Manager in rebranding initiatives.
Maintain brand consistency across channels.
Support positioning of AI vs human services.
Assist in rebranding initiatives.

Digital Marketing & Analytics

Monitor website performance, SEO, paid Google ads, and campaign metrics.
Reinforce AODA compliance.
Track KPIs such as leads, conversions, and ROI.
Use tools like Google Analytics, HubSpot Marketing and CRM systems
Update website content (CMS platforms)
Manage or schedule posts on social media channels
Support email marketing campaigns (build, test, send & analyze)

Data Tracking & Reporting

Monitor campaign performance (opens, clicks, leads, conversions overall reach).
Compile reports and dashboards for various teams and campaigns.
Maintain CRM or marketing databases in HubSpot.
Identify trends and highlight insights to the Marketing Manager based on reports.

Campaign Execution & Coordination

Support and launch campaigns for all MCIS existing and new services (including AI and human).
Coordinate timelines, assets, and approvals across teams.
Manage campaign calendars (email, social, events).

Lead Generation Support

Build and manage email campaigns and lists.
Manage business funnels for potential target leads.
Support webinars and create downloadable assets.
Work with Business Development to pass and track leads.
Manage Website Chatbots to generate leads.

Event & Webinar Coordination

Help organize events, webinars, and trade shows
Coordinate logistics (registration, vendors, materials)
Support promotion and post-event follow-up
Track attendance and engagement metrics

RFP & Proposal Support

Assist in preparing RFP responses for government and healthcare clients.
Develop marketing collateral for proposals.
Ensure consistent branding and messaging.

Trade Show/Events

Plan and manage participation in trade shows, conferences, webinars, and industry events.
Build marketing partnerships with associations, buying groups, or networks relevant to our business.
Maintain a conference database of all conferences attended.
Coordinate and arrange shipment of displayers, literature, and presentations.
Manage annual budget for trade shows.

Any other duties that are assigned that are reasonably within the scope of this position.

EDUCATION & EXPERIENCE

The Marketing Specialist should have a general post-secondary education (university degree/college diploma) with a focus on Business Administration or Marketing. A combination of experience and training would also be required. The education & training required for this position provides a solid foundation and knowledge in sales and marketing. These skills position the role to provide recommendations to meet the organization’s sales goals.

The Marketing Specialist requires a minimum of 3 years of related experience in order to effectively fulfil the functions of this position. This related experience will be in sales, creating and analyzing sales reports; responding to client needs; identifying and meeting customer needs and expectations; effectively managing projects through planning and scheduling, and strong verbal and written communication skills.

Other Skills and Abilities:

Developed expertise in online and social media marketing with a demonstrated successful track record in using Facebook, X, and other social media outlets that are significant in company outreach.
Candidates with a good understanding of the language industry will be preferred.
Proficiency in: Adobe Express, Canva, Mailchimp & video creation apps, Microsoft Excel, PowerPoint & Word, WordPress – Website management, HubSpot Marketing platform, and Google Analytics.
Strong writing and communication
Content creation & AI platform/ tools knowledge
Project management and organization
Data analysis and KPI tracking
Understanding of B2B marketing funnels
Cross-functional collaboration

EMPLOYMENT REQUIREMENTS

Core Competencies

Communication: The ability to effectively convey and exchange information, ideas, and thoughts to others through various channels in a clear, concise, and appropriate manner, while also actively listening and seeking understanding.
Innovation: The ability to identify new ideas, solutions, and approaches to address challenges, improve processes, and create value. It involves thinking creatively, seeking novel opportunities, and implementing practical changes that drive positive impact and continuous improvement.
Integrity: The ability to consistently adhere to ethical principles, moral values, and professional standards in all actions and decisions. It entails honesty, transparency, and a commitment to doing what is right, even when faced with challenges or difficult choices.
Collaboration: The ability to work effectively and harmoniously with others to achieve common goals. It involves actively engaging in open communication, sharing knowledge and resources, and fostering an environment of mutual support and respect.
Quality: The ability to consistently deliver work, products, and services that meet or exceed established standards, resulting in value, reliability, and customer satisfaction. It involves attention to detail, adherence to processes, and a commitment to continuous improvement.
Advocacy: The ability to effectively promote and support a cause, idea, or policy in order to bring about positive change, raise awareness, and influence decision-making at various levels. It requires communication, persuasion, and a deep understanding of the issue at hand.

Functional Competencies

Marketing Planning & Analysis: The ability to identify and evaluate market opportunities, assess competition, and develop strategies to achieve business growth and success. Professionals with expertise in market planning and analysis possess the skills to gather and interpret market data, conduct thorough market research, and make informed decisions to guide business development efforts.
Branding & Positioning: The ability to develop and maintain a strong brand identity and strategically position the organization's products or services in the market. This competency involves understanding the target market, crafting a unique value proposition, and effectively communicating the brand's message and image.
Communications Development: The ability to develop and execute effective communication strategies and initiatives to promote the organization's brand, products, and services. Professionals in this competency possess strong verbal and written communication skills, as well as the ability to craft compelling messages and engage with various stakeholders. 
Event Planning & Management: The ability to strategize, coordinate, and execute various marketing events and activities to promote products, services, or the organization itself. This competency involves understanding target audiences, identifying event objectives, selecting appropriate event formats, managing logistics, and ensuring a seamless and engaging experience for participants.
Digital Marketing: The ability to effectively utilize digital channels and technologies to promote products, services, or the organization in the online space. This competency involves strategizing, implementing, and analyzing digital marketing campaigns, including activities such as search engine optimization (SEO), social media marketing, email marketing, content creation and website management.

CLOSING DATE: This posting will remain open until the position is filled.

JOB POSTING TYPE: This is a new position.

OUR ENVIRONMENT

At MCIS, we’re committed to modeling diversity and inclusion for the entire language industry and the non-profit sector. This is made possible by maintaining an inclusive environment with equitable treatment for all.

APPLICATION PROCESS

The application process will include an interview with the hiring panel. Successful candidates would then proceed to a reference check and a background check.

USE OF AI

We utilize artificial intelligence (AI) tools during the recruitment process to enhance the efficiency and effectiveness of candidate screening and selection. These tools assist in evaluating applications based on predefine criteria. If you have any questions or concerns regarding the use of AI in your application, please feel free to reach out to us.

Accommodations for job applicants with disabilities are available on request.

Compensation

$50,000.00 - $60,000.00 per year

Know someone who would be a perfect fit? Let them know!